Marketing audit · scored in ten minutes
Marketing audit: find where your marketing leaks leads
A marketing audit checks whether your strategy, lead sources, follow-up and repeat business are doing their job. Ours is 20 scored questions that take about ten minutes and end with the one fix worth making first.
14-day money-back guarantee · Instant access code · $93 of bonuses included · No sales call
What a marketing audit is
A marketing audit is a structured review of your marketing: what you want from it, how leads reach you, what happens to them once they do, and whether customers come back. The point is to find the weak spot before you spend more on ads, a new website or an agency.
Some agencies sell audits as part of a proposal, and the result is a long report. A self-scored audit works the other way round. You answer questions about what you do today, you get a score for each area, and the lowest score tells you where to work first.
A weak area caps everything after it. Better ads do not help if leads wait three days for a reply. A new offer does not help if customers never hear from you again after buying. An audit puts a number on that, so you fix the right thing.
What gets scored
Four areas of marketing, 20 questions
The Blind Spot marketing audit scores you on four areas.
Strategy & planning
Do you know who you sell to, what you want from marketing, and what you will do this quarter?
Lead generation & ads
Where your leads come from, and whether you know what each source costs you.
Conversion & follow-up
What happens between a lead arriving and a sale: replies, follow-up, offers, and pages that turn visitors into enquiries.
Retention, referral & testing
Whether past customers come back and refer others, and whether you test changes or guess.
A marketing audit checklist you can use today
Copy this into a spreadsheet and mark each line yes or no. It works as a marketing audit template: add a notes column and a date.
| Area | Check | Yes / No |
|---|---|---|
| Strategy | You can name your best customer in one sentence. | |
| Strategy | Your marketing goal has a number and a date. | |
| Strategy | Your budget is set from that goal, not from what is left over. | |
| Lead generation | You know where each of your last 20 leads came from. | |
| Lead generation | You know what one lead costs from your main channel. | |
| Lead generation | At least one channel is tracked from click to sale. | |
| Conversion | Every enquiry gets a reply the same working day. | |
| Conversion | Leads who go quiet get a planned follow-up sequence, not a single email. | |
| Conversion | Your main page tells a visitor what to do next. | |
| Retention | You ask every happy customer for a review or a referral. | |
| Retention | You contact past customers at least twice a year. | |
| Retention | You test one change at a time and keep the result. |
Count the yeses in each area. The area with the fewest is where to start.
The free Blind Spot Checklist does the same across all four areas of the business, with 30 statements, and scores it for you.
How it works
From purchase to priority in about ten minutes
01
Buy and get your access code
It appears on the thank-you page straight away and in your receipt email.
02
Answer 20 questions
About ten minutes. Every question maps to something that gets scored.
03
Get your score and priority
A plain-English breakdown and the one fix worth making first.
Want the whole picture? All four audits are $197, and a video review is an optional $120 add-on at checkout.
Audit first, then get help
Once you know the weak area you can fix it yourself or brief someone precisely. A freelancer or agency can work from your audit result instead of starting with their own discovery phase.
If you are weighing up outside help, read when a small business consultant is worth hiring. For a wider look at the basics, see small business marketing: the strategy that actually works.
Questions
Common questions
What is a marketing audit?
A review of your marketing strategy, lead sources, follow-up and customer retention against what you are trying to achieve. It shows which part is weakest so you fix that first.
How long does the marketing audit take?
About ten minutes. It is 20 questions, and your score appears the moment you finish.
How much does it cost?
$67 for the marketing audit on its own, or $197 for all four Blind Spot audits. Every purchase has a 14-day money-back guarantee.
Is there a free marketing audit?
The free Blind Spot Checklist is 30 statements across four areas and takes about five minutes. Your weakest area tells you which paid audit to run first.
Is this a template or a checklist?
It is a scored questionnaire. You answer 20 questions and get a score and a priority back. If you only want a template, copy the checklist table on this page into a spreadsheet.
Do I need an agency afterwards?
Not always. You can fix the first priority yourself, or hand the result to a freelancer or agency as a brief.
Find your marketing leak
One audit, $67, a 14-day money-back guarantee and $93 of bonuses.